نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشیار، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبایی
2 عضو هیات علمی، موسسه عالی آموزش بانکداری ایران
3 کارشناس ارشد مدیریت، بانک کشاورزی
کلیدواژهها
عنوان مقاله English
نویسندگان English
Opening a proper bank account is one of the ways by which parents ensure a promising financial future for their family particularly for their children. Since Agriculture Bank is deeply involved in the bank acceptance of children and teenagers, present study was conducted in Agriculture Bank branches to identify and analyze the factors influencing bank acceptance of children and teenagers. The present study is an applied research in which two types of questionnaires were used to collect experts as well as customers’ opinions. To examine the validity of questionnaires, content validity was used. Statistical sample includes Agricultural Bank experts and customers who have already opened accounts for their children. The sample consists of 36 experts and 526 customers. The results indicate that environmental factors have the greatest influence on the other variables. Individual factors lie in the middle level and organizational factors have the lowest influence. Also, the results indicate that social factors have the most significant impact on the children and teenagers’ bank acceptance, bank credibility and families’ welfare level ranked as second and third, respectively.
