Quarterly Studies in Banking Management and Islamic Banking

Identification and Analysis of Effective Factors on the Banking Acceptance by Children and Teenagers Using Fuzzy DEMATEL(Case: Bank Keshavarzi in Mazandaran)

Document Type : Original Article

Authors

Mohammad Taghi Taghavifard 1
Hasan Kouhi 2
Mahdi Mohammadifar 3

1 Associate Professor, College of Management and Accounting, Allameh Tabataba’i

2 Faculty Member, Iran Banking Institute

3 M.A in Banking Management, Bank Keshavarzi

Abstract
Opening a proper bank account is one of the ways by which parents ensure a promising financial future for their family particularly for their children. Since Agriculture Bank is deeply involved in the bank acceptance of children and teenagers, present study was conducted in Agriculture Bank branches to identify and analyze the factors influencing bank acceptance of children and teenagers. The present study is an applied research in which two types of questionnaires were used to collect experts as well as customers’ opinions. To examine the validity of questionnaires, content validity was used. Statistical sample includes Agricultural Bank experts and customers who have already opened accounts for their children. The sample consists of 36 experts and 526 customers. The results indicate that environmental factors have the greatest influence on the other variables. Individual factors lie in the middle level and organizational factors have the lowest influence. Also, the results indicate that social factors have the most significant impact on the children and teenagers’ bank acceptance, bank credibility and families’ welfare level ranked as second and third, respectively.
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Quarterly Studies in Banking Management and Islamic Banking
Volume 2, Issue 4
Summer 2017
Pages 119-152

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