Quarterly Studies in Banking Management and Islamic Banking

The Effect of Efficiency and Diffusion of Innovation Theories on Customers' Trust in Digital Banking (Case Study: Staff of Tehran Tejarat Bank Branches)

Document Type : Original Article

Authors

Vadood Javan Amani 1
Hamid Akbari 2

1 Department of Business Administration, Islamic Azad University of Firuzkooh Branch, Tehran. Iran.

2 Department of Public Administration, Payame Noor University, Tehran,

https://doi.org/10.22034/jifb.2022.302856.1292
Abstract
The present study investigates the effect of efficiency and diffusion of innovation theories on customers’ beliefs in the acceptance of digital banking. The present study is practical in terms of purpose since it analyzes the current status of research variables using past data collection. It is a survey study in terms of the data collection method and descriptive-casual in terms of implementation. To find the answers to the questions of the research, data from 197 distributed questionnaires were analyzed using Smart PLS software. Findings stated that efficiency-based beliefs have a positive and significant effect on the acceptance of digital banking, and also the diffusion of innovation theory has no significant effect on the acceptance of digital banking.

Keywords

Efficiency
Innovation
Technology
Digital banking

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